The Brutal Truth About Building a Startup in India: A Founder's 5-Year Journey (2026)

The harsh reality of entrepreneurship in India: a personal journey.

The road to success is rarely smooth, and this Bengaluru founder's story is a testament to that. Vardhman Jain, co-founder of Drickle, formerly BONOMI, has opened up about his five-year journey in the coffee business, and it's a tale of resilience and self-discovery.

Jain describes his experience as mentally and financially grueling, a true test of one's mettle. As he approaches the five-year mark, he reflects on the transformative nature of entrepreneurship. It's a process that reshapes individuals, forcing them to develop a thick skin and prepare for the constant scrutiny that comes with being a founder.

But here's where it gets controversial... Jain emphasizes the importance of emotional detachment. He suggests that, over time, founders must set aside their egos and treat their ventures as businesses, not personal extensions of themselves. It's a tough pill to swallow, but a necessary one, he argues.

"You learn to accept rejection and criticism. Your product might be torn apart, but you have to develop a thick skin and let go of your ego. Eventually, you treat it as a business, not a personal project," Jain explains.

When asked about his advice to aspiring entrepreneurs, Jain is straightforward. He warns against starting a business without strong financial backing and urges founders to avoid becoming overly attached to their products. It's a long and lonely journey, he emphasizes, and one that requires deep reflection before embarking on it.

"It's easy to get caught up in the excitement of building a brand, but the reality is often far more challenging. It's a grueling process that tests your resilience and character," he adds.

Jain's honest reflection has sparked a wave of reactions from users. Many resonate with his views, understanding the sacrifices and transformations that come with entrepreneurship. One user commented, "Respecting the honesty. People see the brand, but they don't see the struggles and sacrifices behind it."

Another user added, "Building a business is not just about execution; it's about identity work. The product evolves, but the founder goes through a personal evolution as well."

So, what do you think? Is emotional detachment necessary for entrepreneurial success? Or does it strip away the passion that drives innovation? We'd love to hear your thoughts in the comments!

The Brutal Truth About Building a Startup in India: A Founder's 5-Year Journey (2026)

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